Visible to Birds.
Invisible to You.
Bird Divert™ uses UV-reflective markers that birds see clearly but humans almost can't — preserving the view while reducing bird-glass collisions by up to 75%.
Bird-safe glass — invisible to you.
Bird Divert™ Clear UV markers use ultraviolet wavelengths most birds can see but humans cannot. The result: full collision protection on glass that still looks completely uninterrupted from inside the building.
420nm
UV wavelength reflected by Bird Divert markers — visible to most birds, undetectable to the human eye.
Up to 75% reduction in bird-glass collisions, with optically clear human-side appearance. 10+ year durability backed by a 6-year warranty.
UV markers that work where visible patterns can't.
Bird Divert™ Clear UV is a bird collision deterrent solution that uses ultraviolet-reflective markers applied directly to the glass surface — visible to most birds, but practically invisible to the human eye.
For projects where the architecture demands a clean, uninterrupted look from inside — high-end residential, hospitality, executive offices, or any building where a visible pattern would conflict with the design intent — Bird Divert offers a different path to the same outcome: birds see a barrier, humans see clear glass.
The technology works because most birds can see ultraviolet light up to roughly 420 nanometers, while the human eye cannot. Bird Divert markers reflect UV in that range, creating a pattern birds recognize as a solid surface to avoid — without changing how the glass appears to the people inside.
Manufactured by Bird Divert and sold through Feather Friendly's authorized dealer network, including American Window Film. Tested and approved by the American Bird Conservancy.
Bird Divert™ Clear UV Markers
UV-reflective markers — visible to most birds, near-invisible to humans.
Two views of the same glass.
Birds and humans don't see the same spectrum. Bird Divert lives in the gap between — visible to one, invisible to the other.
Clear glass — uninterrupted view.
Bird Divert markers reflect ultraviolet wavelengths the human eye cannot perceive. From inside or out, the glass looks like it always did. No visible dots, no patterns, no architectural compromise.
A clear barrier — not a flight path.
Most birds detect UV light up to ~420 nanometers, a part of the spectrum humans cannot see. Through that lens, Bird Divert markers appear as a defined pattern signaling a solid surface — one birds avoid before impact.
Where Bird Divert fits best.
Bird Divert is most often specified on projects where uninterrupted human-side sightlines matter as much as bird protection — high-end residential, hospitality, executive office, and retail with premium visual identity.
Luxury Residential
Estates, view-driven homes
Hospitality
Resorts, boutique hotels
Executive Office
Class A view-driven floors
Healthcare
Patient-facing glazing
Education
Universities, prep schools
Government
High-value federal & civic
Multifamily Luxury
Premium condo towers
Retail Storefronts
Premium brand environments
Bird protection without aesthetic compromise.
Architects, designers, and ownership groups specify Bird Divert when the project demands both effective bird collision deterrence and uninterrupted views — a combination only UV-based markers can deliver.
Discreet By Design
UV markers are practically invisible to humans. The glass looks the way the architect intended — no visible patterns, no compromise on view-driven design.
Tested Effectiveness
Up to 75% reduction in bird-glass collisions documented in independent studies. Tested and approved by the American Bird Conservancy.
Built to Last
10+ year durability backed by a 6-year warranty. Markers are weather-resistant and engineered to withstand exterior glass conditions across climates.
Retrofit-Friendly
Installed on existing glass without replacing glazing — ideal for completed projects adding bird safety, or sustainability-driven renovations.
Bird Divert Clear UV — answered.
Common questions from architects, designers, facilities teams, and homeowners evaluating Bird Divert.
What is Bird Divert Clear UV?
Bird Divert™ Clear UV is a bird collision deterrent solution that uses ultraviolet markers visible to most birds but practically invisible to the human eye. The markers reflect UV wavelengths up to 420 nanometers, creating a pattern birds recognize as a barrier — while humans see clear, unobstructed glass.
How is Bird Divert different from Feather Friendly markers?
Feather Friendly uses visible markers that birds and humans can both see. Bird Divert Clear UV uses ultraviolet markers visible only to birds. Bird Divert is best when the project demands completely uninterrupted human-side sightlines — like luxury residential, premium hospitality, or design-driven commercial. Both are scientifically tested. American Window Film recommends the right approach based on project priorities.
Can Bird Divert be installed on existing glass?
Yes. Bird Divert is a retrofit-friendly solution. The UV markers can be applied to existing glass on commercial buildings and homes without replacing the glazing or affecting thermal performance.
How effective is Bird Divert at reducing bird collisions?
Bird Divert has been documented to reduce bird-glass collisions by up to 75% based on testing by the American Bird Conservancy and independent studies. Effectiveness depends on glazing conditions, surrounding landscape, and proper marker spacing — which American Window Film evaluates during the site visit.
How long does Bird Divert last?
Bird Divert Clear UV is rated to last 10+ years and is backed by a 6-year warranty. The markers are weather-resistant and engineered to withstand the exterior glass conditions across climates.
Does Bird Divert work for residential properties?
Yes. Bird Divert is commonly installed on luxury residential properties — especially homes with large reflective windows facing wooded yards, gardens, or open sky where bird strikes are a real concern but visible patterns would conflict with the architectural intent.
How do I get pricing for a Bird Divert project?
Request a free consultation. American Window Film evaluates the building, identifies the highest-risk elevations, and provides a detailed project quote — including scope, timeline, and warranty terms.
Bird-safe glass — without the visible pattern.
Tell us about your building. We'll evaluate the highest-risk elevations, determine if Bird Divert Clear UV is the right fit, and quote your project — usually within 48 hours.